Imagica joins hands with CRY to #ShareTheJoy this Christmas

In an endeavour to #ShareTheJoy and cheer for this holiday season, Imagica has joined hands with CRY and Rotary Club to organise a toy donation drive. At various locations, including schools across Mumbai, collection boxes are placed for everyone to contribute the toys which kids may have outgrown. Imagica, from their end, will contribute one toy from its range of toys for every single toy collected as part of the collection drive. At the end of the collection drive, kids’ favourite character from Imagica – Tubbby will play Santa Claus and distribute the toys by Christmas weekend to the underprivileged kids of CRY.

Mr. Ashutosh Kale, Joint CEO, Imagica said, “Imagica has always been a place of joy for families and friends to spend quality time with each other. This activity is an effort from our end to spread joy and happiness beyond the Park among the lesser privileged and add some festive cheer to their lives.”

Imagica has partnered with some schools across the city as well as Rotary Club centres, to facilitate the collection of these toys and make it easy for everyone to give it at a centre nearest to their place.

To get a full list of centres, visit –

According to the Census 2011, 1 in 4 children of school-going age is out of school in our country. There are 10.13 million child labourers between 5-14 years in India who are deprived of a childhood. This activity is Imagica’s symbolic gesture to give some joy to the kids and make them feel like a child again.

About Imagica

Located between Mumbai and Pune, Imagica is one of India’s leading holiday destinations, offering a gamut of interesting and unique entertainment experiences under one roof through its international standard Theme Park, a Mykonos themed Water Park and the largest themed Snow Park that India has ever seen. Adjacent to the park is Novotel Imagica, a hotel that offers customized stay packages, acting as a basecamp for guests to relax and unwind. Imagica is the perfect hangout for school picnics, corporate visits and the ideal magical venue for theme weddings, photoshoots and memorable celebrations. With Imagica, Adlabs Entertainment Limited has created an unparalleled ‘all weather entertainment destination’ that provides a compelling experience for every family at every step.

For further information, please contact:

Suruchi Sapru
Adlabs Entertainment Ltd.

Charlene Daniel
Genesis Burson Marsteller

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